A pop of color & more updates to Android’s brand

Over the past decade, Android’s open platform has created a thriving community of developers and manufacturers that reach a global audience through their devices and applications.

updates to Android’s brand

This has expanded beyond mobile phones, tablets, cars, watches, televisions, etc. There are more than 2.5 billion active devices worldwide. As they continue to build Android for everyone in the community, their brand should be as inclusive and accessible as possible – Android feels they can improve it in many ways

Android Q is Android 10

First, Android is changing the name of its publications. Their engineering team has been using the internal code names for each version, based on delicious treats or desserts, in alphabetical order. This naming tradition has also become an interesting part of the annual outreach. But over the years Android have heard feedback that everyone in the global community will not understand these names

For example, L and R are not distinguishable when speaking in some languages. Therefore, when someone hears us say Android Lollipop aloud, it is not intuitive to know that it refers to the version after KitKat. For new Android users who are not familiar with naming conventions, it is more difficult to know if their phones are running the latest version. Android also know that pies are not desserts in some places, and that marshmallows, while delicious, but they are not a popular food in many parts of the world

As a global operating system, it is important that these names are clear and recognizable to everyone in the world. So this next version of Android will simply use the version number and be called Android 10. They feel that this change helps make release names easier and more intuitive for our global community. And although there were many tempting ‘Q’ desserts, they think it was time for versions 10 and 2.5 billion active devices to make this change

A refreshed look for the brand

The Android brand has evolved over time. Already in 2014, they updated their logo and brand color, and this year Android are introducing a more modern and accessible look.

The logo design draws inspiration from the most recognized non-human member of society, the Android robot. The robot belongs to everyone in the community and has long been a symbol of fun and curiosity at the heart of Android. Now it has a special place in their logo

Android also changed the logo from green to black. It’s a small change, but Android found the green to be difficult to read, especially for people with visual impairments. The logo is often in pairs with colors that can make it difficult to see – so Android came up with a new set of color combinations that enhance the contrast

The next evolution of Android

Android will officially start using the updated logo in the coming weeks with the final release of Android 10. This Article originally published by Android.

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Thank you !

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